About the project
HOLLYGHOST is a premium fashion e-commerce brand. They needed a full overhaul of their online store to improve conversion rates during high-traffic sales periods. I started with market and competitor research (veille), then produced wireframes and high-fidelity mockups in Figma. Once the visual direction was validated, I cloned the production environment, migrated to PrestaShop 8.2.4, cleaned the database and removed hundreds of orphan files (CSS, JS, plugins). Then I implemented the redesign — new checkout flow, OAuth payments, product page UX — to match the mockups.
What I built
- Market & competitor research (veille)
- Wireframing & high-fidelity mockups (Figma)
- Full production environment clone
- Migration to PrestaShop 8.2.4 (latest)
- Database cleanup & optimization
- Removal of orphan CSS / JS / plugin files
- Full checkout flow redesign
- Fast OAuth payment integration
- Product page UX improvements
- Mobile-first responsive design
- Cloudflare CDN & performance optimization
- Email automation with Brevo
- Custom PrestaShop modules
Result
A clean, up-to-date platform with faster load times, a smoother checkout and higher conversion during sales periods.